I came across an interesting twitter chat about color and branding with #ColorChat. We discussed a little bit about what our brand colors say about our business. How are we using them to identify colors to solidify our brand’s place in the market, and even a bit about cultural differences and accessibility.
I believe that the color that we choose for our brand transmits a meaning and message without needing to say anything. The color is there, on the logo, packing, website and it’s talking about your business and brand all the time.
Have you ever thought about the meaning of the color you have chosen for your business?
OTHER THINGS YOU SHOULD THINK ABOUT WHEN CHOOSING COLORS FOR YOUR BRAND:
1. The meaning of a color can vary depending on culture, industry, context and other factors.
2. Accessibility is important. Not just choosing a great color, think about the shade and tint you use, make it readable and enjoyable. For example, even when you think that yellow represents your brand’s personality perfectly, try to use a nice shade of it that can be readable.
3. Some companies don’t use the common colors for their industry, they choose something completely different and it works. Think about Yahoo with their purple logo or T Mobile, using hot pink. That can be a tactic to stand out and be memorable.
Still skeptical? Here is an example about how color can change the way we feel about a product or brand. Imagine these brands using colors totally different, would you still feel attracted to a burger from a green McDonalds? Would you still find Tiffany boxes stylish and delicate if they were orange?
- Most popular colors of the world’s top brands: blue, red, black or grays and yellow or gold.
- Red and yellow are popular in the food industry. Blue in technology and health.
From the #ColorChat I saved these interesting links, I thought you might find them interesting: