Archive for category: Graphic Design

Graphic Design Mistake #3 – Not knowing the colors of your business

Why it’s bad: Colors are also part of your visual branding. You need to be consistent with your color usage. Use a couple of main colors. You may also...

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Graphic Design Mistake #2 – Having Your Logo in a .jpg Format Only

Why it’s bad: It’s not scalable, meaning it will become distorted when you try to change the size to make it work on different media and on...

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Graphic Design Mistake #1 – Your website is not responsive (mobile ready)

Why it’s bad: More and more customers are viewing your website on some type of mobile device. If you are not sure if this is happening with your ...

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What Does Your Brand’s Color Say About Your Business?

I came across an interesting twitter chat about color and branding with #ColorChat. We discussed a little bit about what our bran...

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Choosing A Logo Style for Your Brand

When a client who is starting a new business venture contacts me for help with a logo and branding, one of the first things I ask is if they have an i...

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Color Psychology in Marketing and Branding is All About Context

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. Most believe th...

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