Graphic Design – Your Branding Matters
At KW Photography & Design, we like clean, original design. Our team uses the KISS principle: Keep it Simple and Straightforward (bet you thought I wasn’t going to say something else, didn’t you)?
Our simple and straightforward approach.
For over 20 years our simple and straightforward approach has produced amazing designs that our clients and their customer love. Great design is a combination of art and technical knowledge. Just because software programs like Photoshop, Illustrator and InDesign can do crazy effects, does not mean you should always use them. They should be used indiscriminately and when a project (or client) calls for it. A great designer isn’t focused on gimmicks, they focused on bringing out the best of your brand in way that makes you and your company memorable.
Ultimately, a design must represent the core of who you are and what your business represents. Clean design helps keep the information readable and not cluttered. There is a time and a place for effects and enhancements, but when the whole page is jumping at you, it can be overwhelming.
At KW Photography & Design, we follow that philosophy and keep the focus of the design, whether it’s Print Design, Branding and Logo Design, or Website Design, on one major thought so your audience is clear on the primary message.
Do your print materials properly represent your brand?
Well-designed print materials will stand out and get attention. On the other hand, print materials that look and feel cheap, make your company look exactly like that.
Print materials are typically developed to convey a specific message. A business card is meant to make it easy for potential clients to remember and contact you. Sales cards, rack cards, flyers, print ads, etc. are all intended to motivate prospects to contact you for the purpose of buying your product or service.
Are you proud to hand out a unique business card?
Even in today’s age of electronic everything, business cards are still a primary hallmark of your brand. When someone is interested in what you do they don’t ask to see your contact entry on your phone. Instead, they ask to see your business card and the look and feel of that card makes a strong impression.
Cheap and boring business cards are a direct reflection of you and your brand. While a custom designed card can cost a little more than the generic cards you can order online, the small extra investment can help you impress the right clients. Plus, it’s fun to design your unique business cards!
Does your business brochure truly inform?
Have you ever picked up a brochure at a business or perhaps a waiting room? You were most likely motivated to pick it up because the topic and the images appealed to you. The purpose of a brochure is three-fold: First, a brochure need to capture attention. It’s only valuable if your target audience reads it. Second, it must give readers information that is relevant and meaningful to them. Finally, it must motivate them to take action – ideally, to contact you about your services.
To be most effective, your brochure need to be designed with your unique, visual branding. That includes your logo, fonts, and images that align to your business card, website, and other marketing materials. Consistency in your brand goes a long way to making you memorable!
Beautiful Print Design
Outstanding print design is not just for big companies. KW provides top-notch graphic design work for entrepreneurs, small business, and of course, big companies too.
Our print design services include:
- Table Tents
- Direct Mail
- Print Ads
- Business Cards
- Pocket Folders
- Door Hangers
- Sales Cards
- Rack Cards
Ideally, your print materials are working hard to generate revenue for you. That’s why it’s worth it to design them properly. Quality materials deliver better results.
If it’s time to redesign your materials, contact us to discuss your needs. We gladly provide a confidential, no-obligation phone consultation.
Brand Identity Matters.
Your logo design, company colors, business cards, website, product packaging, and other marketing collateral all work together to make your brand memorable to your target market. Great designs can become iconic pieces of art such as the NIKE swish, the FedEX reversed arrow, or the NBC Peacock. These designs define a memorable brand, communicate a message, and cultivate deep customer loyalty.
Is your brand unique and consistent? At times new clients come to us with a hodgepodge of clip art logos, generic business cards, and template-based marketing collateral that are either identical or similar to what their competition is using. We understand that when you launch your business, you need to start somewhere. However, the sooner you can develop your own unique branding, your marketing efforts will be more memorable and effective.
Our brand design services include:
- Logo Design
- Tagline Development
- Business Cards
- Stationery Design
- Signage Design
- Package Design
- Style Guides
One of my favorite design projects is logo design. I favor clean designs that look simple, yet are carefully and strategically designed to deliver a powerful and memorable message. Whether it’s working with a national company or a local small business, I love developing great designs that help other companies brand themselves and grow.
LET’S START WORK ON YOUR COMPANY’S PORTFOLIO.
Anytime you are ready, contact us to discuss your needs. We gladly provide a confidential, no-obligation phone consultation. Let’s talk and discover what we can design for you today.